charles Hale
hot rod
brand book
OBJECTIVE:
Develop a consistent brand book for the company and clients to refer to for all things Hot Rod.
SOLUTION:
In collaborated with various departments, developed and designed the official brand book for Hot Rod, covering all aspects of the brand including fonts, colors, photography, television and more.
GENERAL PRESENTATIONS
OBJECTIVE:
Create an over-arching presentation that covered all aspects of the business to present to clients, and could be used in whole or in part in other pitch decks.
SOLUTION:
Develop a presentation deck and style that is consistent, so that parts of the general presentation can be imported into other decks as needed and maintain a cohesive design aesthetic.
EVENT DESIGN SOLUtions
OBJECTIVES:
Create a consistent overall design and implement it across all aspects of an event.
SOLUTION:
Created key art and produced deliverables including print, digital, product, and promotional materials, including license plates and t-shirts.
logo update
OBJECTIVE:
Modernize the existing Intellichoice logo awards.
SOLUTION:
Created a series of logo awards to work in various print and digital applications.
LOGO/BRANDING DESIGN
OBJECTIVES:
Create a logo brand for a retirement village foundation. Logo must reflect the facility as well as the Southern California aesthetic.
SOLUTION:
Created a logo that represented an architectural feature of the main building, while implementing colors that represent warmth, comfort, happiness and positivity while reflecting colors that are indicative of a southwest sunset.
Infographic health
OBJECTIVE:
Design a means of explaining a surgical procedure and the aftermath to people.
SOLUTION:
Designed a simple infographic page that would give the basic elements of a surgical solution to a type of auto-immune disease.
